Have you ever heard of Xiaxue?
– No, where in the periodic table do I find that?
Xiaxue is the Chinese nickname of Singaporean blogger Wendy Cheng. It means “snowing”. Here’s a picture of her I found on Pinterest:
Who is Xiaxue?
Wendy was born in 1984 and has been a full-time blogger since 2005. Till this day her blog is still available at Xiaxue.blogspot.com. In her blog’s peak 40,000 (!) people visited per day. That’s 1,200,000 people per month! For comparison: The NY Times has 20 million visitors per month and is one of the 200 most popular websites worldwide.
That’s why people also call Xiaxue an influencer and it is justified!
I once read that she herself said about her blog that it’s “abandoned” by now. Her archive shows that she blogs less and less frequently every year.
Some diary-like blog posts appear on her Dayre.me but don’t understand why she switched to an extern and amongst others more difficultly monetizable platform like Dayre, especially when she has established a blog project of twelve years. It’s even the form of blogging she started with in 2003.
But who am I to judge when I just got into the blogging sphere last month?
- Xiaxue is short. She says on her blog’s FAQ, she weighs around 38 kg (that’s like my left leg) and doesn’t mention her height. So cute.
Yesterday's @omni_taipei ootd x film crew 💁🏼 I had so much fun yesterday night!! Couldn't even believe it! The crowd was so good looking and fun over there and the music so good. It was a full house and all of my friends had so much fun. Honestly I don't go to clubs usually in Singapore but Omni totally convinced me that even though I don't drink or dance it can still be a smashing experience. 😁 You guys have to see my snapchat to see all that happened last night 🙊 Thank you @omni_taipei for the invitation to Taipei and the VIP treatment all the way. 😻 Dress from @revolve!
2. Xiaxue is married to Mike, an American engineer, whom she met on the internet.
3. They have a son, Dashiel or short “Dash”, who was born in 2013.
4. Xiaxue gained major attention when she wrote a blogpost with the title “The Faces of Haters” in 2012, where she exposed them by republishing their public pictures and information in return of slandering her on social media.
5. Yes, there’s a blogpost “The Faces of Haters part II“, lol.
6. In “The Faces of Haters part II” she wrote:
You attack 100 women and 99 of them might just brush it aside, but one astute one will realise she not only can fight back, she can make you sorry.
And yes, that’s why she’s THE GODDESS OF BLOGGING.
7. In her videos there’s always her thick, Chinese accent. When I went to English classes we all tried to sound as American as possible and worked hard on making our accents disappear. Not so her. She even made a video on the “Singlish” language, the mix of the SINGaporean and EngLISH language:
8. Xiaxue has a series called “Xiaxue’s guide to life” and in her first episode she got a tattoo of a snowflake which she took from the instructions of a deep freezer.
Lol. This woman…
9. She underwent plastic surgery to improve her looks, even though I think that she looked perfectly fine before that.
Here's another transformation picture! Age 17 vs 31, no edit. This before has full makeup on too… I know you can still see some zits but I already put A LOT of concealer. 😂😂 And back then nobody puts falsies so it's considered super over the top like only performers do it… So no choice I just piled on the mascara like nobody's business. No effect 🙍🏼 And hey! I totally had the whole choker top trend thing going in 2002!!! #fashionhasgonefullcycle Will thin brows like EVER come back? In 2026 will we all look at our thick brows and cringe, the same way I am right now looking at my old brows? #看我72变
At the end…
… of the blogpost I realised how much I like Xiaxue as a person. At first this post was titled “One of my most favourite bloggers”, but seriously… There’s no one above Xiaxue in that personal list of mine. The reason I wasn’t aware about that might have been the controversy she strikes, even in me.
I claim myself being a person, whose major problem in expressing her creativity is, that I am never “fangirling” anyone or anything. Therefore I don’t fully understand how to get people to engage and even how and what exactly there is “to sell”…
Does that make sense? ¯\_(ツ)_/¯
No matter what: Congratulations to Xiaxue for staying authentical in this fake world.
Maybe that’s what I needed to revaluate: That being authentical is the most important asset in being a creative person.
I hope you had fun reading that little exposé about Wendy, aká Xiaxue. What’s your favourite one? Have a great day! （＾_＾）